Jollibee Group Is it me, or am I getting reactive? Regardless, I'm probably obsessed with Jollibee right now. The first Jollibee article I wrote discussed how Jollibee is proof that the Philippines is more than ready to face off against FDI in the Philippines . My most recent Jollibee article is about how the company ranks as the top quick service in Communist Vietnam . Right now, I just want to feel pride in Jollibee's latest achievement in New York City . This is another lesson in adaptation in international marketing . From an Insider PH article by Princess Daisy C. Ominga, and edited by Corrie S. Narisma, here's a lesson on business evolution in the world market: Why it matters The strong turnout highlights Jollibee’s efforts to move beyond its traditional Filipino customer base and build wider appeal among American consumers, particularly in dense metropolitan markets . The company said customer traffic remained steady after opening day, driven mainly by demand f...
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Business Discipline Meets Historical Records. An MBA’s Review of Policy and Facts.