Skip to main content

Why Lotte's Chexit to Focus on Southeast Asian Nations is a Must-Grab Massive Business Opportunity for the Philippines

The Korea Times

It would be good for me to write some international marketing articles. Take note that I'm no financial adviser or guru. I'm just another MBA student sharing his thoughts about business and economics in the Philippines and abroad. This time, I found out that Lotte is pulling out of China. I was wondering exactly why did Lotte want to leave China. This is what The Korea Times has to say:
However, the Korean government deployed a U.S. Terminal High Altitude Area Defense (THAAD) anti-missile system on a golf course in Korea owned by Lotte despite strong opposition from China. In retaliation, Beijing started to impose tougher regulations on Lotte's subsidiaries in China. Lotte Mart and Lotte Department Store closed down their businesses in China in 2018, followed by Lotte Chilsung Beverage and Lotte Confectionery the next year.

Lotte also planned to build an amusement park in Shenyang, Liaoning Province, which took a long time to get permission from the Chinese government. The project finally got the green light in April 2019, but was halted soon after due to the outbreak of the coronavirus pandemic in China.

When Lotte closes down its headquarters in China, it will only have one department store operating in Chengdu. The store continues to make a profit, but the amount has been decreasing gradually. Lotte Chemical remains open in China, but it also displayed poor performance there in the first quarter of this year.

On the other hand, Lotte's retail businesses in Indonesia and Vietnam are displaying stellar performances.

I would say that China's fatal flaw is when it started to impose stricter regulations on Lotte's subsidiaries in China. This was as The Korean Times says most likely politically motivated. China, as a political entity, shouldn't have done that. Instead, they could've just remained apolitical since this pull off of the Lotte subsidiaries would mean lesser taxes collectible for the Chinese government. I would say that tit's a very bad move.

What it could mean for the Philippines if Lotte decides to focus on Southeast Asia?

The Philippines' negative list has been modified over time. I think it should be better to remove as many as possible. Retailing has been given the exception. Google "Lotte Philippines" and you may notice Lotte has companies in Pasig, Manila namely Lotte Confectionery Pilipinas Corporation, Lotte Logistiscs Philippines Inc., and Lotte Philippines Company Incorporated. These are foreign investments involved in producing jobs and taxes. What's certain is that free markets don't regulate themselves so the government must be involved. Having fair rules such as labor laws, environmental laws, and the fair competition act would keep competition at a healthy level. Just remember that too much of something eventually becomes garbage. That's why there are junk files on the computer and junk food is called junk due to excess salt and sugar.

It should be good to maintain good ties with Lotte and not do what China did. I still believe that the Spratlys Islands belong to the Philippine territory. However, I think one should keep politics away. I think it might be a good idea to try and convince Lotte to try and open a Lotte Department Store (which could be in a mall just like how Rustan's rents Ayala Mall) or the Lotte Mart in the department stores. 

Inviting Lotte Confectionery to operate in Bacolod

I think another one worth inviting is Lotte Confectionery. I think the best place they might want to operate is in Bacolod City. Just hearing that Tiger Sugar opened a branch in Bacolod makes me think of the big business opportunity. Bacolod City is the home to sugar cane. Lotte Confectionery might think about buying the local sugar cane in Bacolod. Bacolod is the sugar capital of the Philippines and the home to Bongbong's Piaya. I think a direct little competition from Lotte's is what Bongbong's Piaya needs to soon become a worldwide brand. I'm also praying that Bo's Coffee Club will go abroad soon since it's done a good job surviving competition too.

The description from the Britannica about Bacolod is why I feel a Lotte Confectionery in Bacolod might be a huge business opportunity:
Bacolod, city, northwestern portion of the island of Negros, Philippines. On a coastal plain washed by Guimaras Strait, it lies opposite Guimaras Island and has been called the Philippine sugar capital because of its central location within the nation’s most important sugar-producing area. Bacolod’s growth began after 1800, when it was first used as a convenient gathering point for traffic bound for Iloilo, on the island of Panay. With subsequent development of the sugar plantations, it became Negros’ most populous urban area and a regional trade centre. Its outport, Pulupandan, is situated to the south along the main coastal highway and is an important fishing port.

I feel like comparing Bacolod to Okinawa in Japan like I compare Hyderabad from India to Legaspi, Albay, in the Bicol Region. The quality of sugarcane in Bacolod may be what Lotte Confectionery needs as a fresh raw ingredient at a lower cost. It could help assist the sugar farmers in Bacolod to gain more customers. There might be a lot of agricultural products but there may be too few buyers. I believe Tiger Sugar in Bacolod is using Bacolod's sugar cane. Maybe the Tiger Sugar branches around the Philippines might be using Bacolod's sugar cane. Agricultural improvement is useless unless there are people to buy the crops. It would be a waste if there's much produce but too few buyers. I don't want excess crops to be wasted like in Venezuela. Sure, one can say there are also exports to other countries. However, an increase in customers within the Philippines is just as important. 

I think this operation will encourage the local dessert industry in Bacolod to push harder. I think Merzci and Bongbong's will have to be more creative. Maybe, these industries will try to target Japan and South Korea as their next places. Though, it could also be a creative partnership if Lotte will get a local Filipino partner, maybe start off with 50-50 or any preferred shares between them like Gong Cha's Korean partner did in Taiwan. It could be a good alternative if Lotte decides to get a Filipino partner in Bacolod if they want to. Then again, there's also the option of operating without a Filipino partner. Either way, the choice is entirely theirs as long as there's no 60-40 restrictions in regards to shares ownership. 

Why I also want to invite Lotte Chemical to do business in the Philippines

I think inviting Lotte Chemical to invest without the need for a Filipino partner can be good. Nikkei Asia describes Lotte Chemical as follows which I believe can be helpful to the Philippines' development:
In terms of sales, Lotte Chemical ranks behind only LG Chem in the domestic chemical industry. It is one of the world's largest producers of chemical products such as polyethylene and ethylene.

Lotte Chemical began as Honam Petrochemical, which was established in 1976 through technological collaboration between companies including Japan's Mitsui group. Lotte group acquired the business in 1979. Honam became Lotte Chemical in 2012, when its management was integrated with Kp Chemical.

In South Korea, Lotte Chemical has the world's biggest ethylene capacity. Its plants in Yeosu, South Jeolla Province, and Seosan, South Chungcheong Province, each have 1 million-ton production systems.

The company is also expanding its international presence.

In 2018, it plans to open a joint plant with U.S. company Axiall in the state of Louisiana. The facility is to produce ethylene from shale gas. This stands to boost Lotte Chemical's ethylene capacity to 3.7 million tons.

In 2010, the South Korean company acquired Malaysia's Titan Chemicals, now called Lotte Chemical Titan Holding.

Seeking to reduce its heavy reliance on commodity chemicals, Lotte Chemical intends to reinforce its water treatment business. In addition, it has research-and-development programs focused on large-scale battery products, such as energy storage systems.

Of course, this will require some strict environmental control. Lotte Chemical can be allowed to operate without a Filipino partner. However, the location must be within reason to where they can operate without otherwise harming residents or that they follow pollution-control policies. These policies include proper waste disposal and transparency. I think allowing Lotte Chemical to invest in the Philippines would also mean more Filipino chemistry graduates don't have to fly to places where Lotte Chemical is. Instead, it'll become an employment opportunity. Filipinos seeking to practice their chemist or chemical engineering profession can get employed at Lotte Chemical Philippines. The first ones that Lotte Chemical will hire are those who are directly available. 

Just realizing that Lotte Chemical is also involved in the water treatment business makes me think of this. Filipinos involved in water distilling may have another source of supplies to help distill waters. It may also be an opportunity to help make more drinkable water for Filipinos.  It would also be the start to get more foreign firms to help in the water treatment problem. The only restrictions are that they don't violate any rules regarding safe drinking water and other environmental laws. This in turn will give more Filipinos a clean water supply regardless of what use they will have for water. 

Overall, Lotte, like any foreign investment, will help the national industry

Once again, I'm glad that I bought a copy of From Third World to First. I decided to read it slowly as it could be to get the best details. Besides, the late Lee Kuan Yew's advice still rings true. These selected words from "Chapter 4--Surviving Without a Hinterland" would be why I choose to encourage Lotte to do more business in the Philippines with reasonable regulations:

Pages 57-58

After several years of disheartening trial and error, we concluded that Singapore's best hope lay with the American multinational corporations (MNCs). When the Taiwanese and Hong Kong entrepreneurs came in the 1960s, they brought low technology such as textile and toy manufacturing, labor-intensive but not large-scale. American MNCs brought higher technology in large-scale operations, creating many jobs. They had weight and confidence. They believed that their government was going to stay in Southeast Asia and their businesses were safe from confiscation or war loss.

I gradually crystallized my thoughts and settled on a two-pronged strategy to overcome our disadvantages. The first was to leapfrog the region, as the Israelis had done. This idea sprang from a discussion I had with a UNDP expert who visited Singapore in 1962. In 1964, while on a tour of Africa, I met him again in Malawi. He described to me how the Israelis, faced with a more hostile environment than ours, had found a way around their difficulties by leaping over their Arab neighbors who boycotted them, to trade with Europe and America. Since our neighbors were out to reduce their ties with us, we had to link up with the developed world-America, Europe, and Japan-and attract their manufacturers to produce in Singapore and export their products to the developed countries.

The accepted wisdom of development economists at the time was that MNCs were exploiters of cheap land, labor, and raw materials. This "dependency school" of economists argued that MNCs continued the colonial pattern of exploitation that left the developing countries selling raw materials to and buying consumer goods from the advanced countries. MNCs controlled technology and consumer preferences and formed alliances with their host governments to exploit the people and keep them down. Third World leaders believed this theory of neocolonialist exploitation, but Keng Swee and I were not impressed. We had a real-life problem to solve and could not afford to be conscribed by any theory or dogma. Anyway, Singapore had no natural resources for MNCs to exploit. All it had were hard-working people, good basic infrastructure, and a government that was determined to be honest and competent. Our duty was to create a livelihood for 2 million Singaporeans. If MNCs could give our workers employment and teach them technical and engineering skills and management know-how, we should bring in the MNCs.

Page 66

Our job was to plan the broad economic objectives and the target periods within which to achieve them. We reviewed these plans regularly and adjusted them as new realities changed the outlook. Infrastructure and the training and education of workers to meet the needs of employers had to be planned years in advance. We did not have a group of readymade entrepreneurs such as Hong Kong gained in the Chinese industrialists and bankers who came fleeing from Shanghai, Canton, and other cities when the communists took over. Had we waited for our traders to learn to be industrialists we would have starved. It is absurd for critics to suggest in the 1990s that had we grown our own entrepreneurs, we would have been less at the mercy of the rootless MNCs. Even with the experienced talent Hong Kong received in Chinese refugees, its manufacturing technology level is not in the same class as that of the MNCs in Singapore. 

Pages 68-69

If I have to choose one word to explain why Singapore succeeded, it is confidence. This was what made foreign investors site their factories and refineries here. Within days of the oil crisis in October 1973, I decided to give a clear signal to the oil companies that we did not claim any special privilege over the stocks of oil they held in their Singapore refineries. If we blocked export from those stocks, we would have enough oil for our own consumption for two years, but we would have shown ourselves to be completely undependable. I met the CEOs or managing directors of all the oil refineries-Shell, Mobil, Esso, Singapore Petroleum, and British Petroleum on 10 November 1973. I assured them publicly that Singapore would share in any cuts they imposed on the rest of their customers, on the principle of equal misery. Their customers were in countries as far apart as Alaska, Australia, Japan, and New Zealand, besides those in the region.

This decision increased international confidence in the Singapore government, that it knew its long-term interest depended on being a reliable place for oil and other business. As a result, the oil industry confidently expanded into petrochemicals in the late 1970s. By the 1990s, with a total refining capacity of 1.2 million barrels per day, Singapore had become the world's third largest oil-refining center after Houston and Rotterdam, the third largest oil trading center after New York and London, and the largest fuel oil bunker market in volume terms. Singapore is also a major petrochemical producer.

To overcome the natural doubts of investors from advanced countries over the quality of our workers, I had asked the Japanese, Germans, French, and Dutch to set up centers in Singapore with their own instructors to train technicians. Some centers were government-financed, others were jointly formed with such corporations as Philips, Rollei, and Tata. After 4 to 6 months of training, these workers, who were trained in a factory-like environment, became familiar with the work systems and cultures of the different nations and were desirable employees. These training institutes became useful points of reference for investors from these countries to check how our workers compared with theirs. They validated the standards of Singapore workers. 

If Lotte does more business in the Philippines--it will be under Philippine laws. In short, even if it will operate without a Filipino partner, it will still be subjected to business and immigration laws. A foreign investor is like a tenant. A mall opens its space to non-owners to do business so it can gain revenues through monthly rentals. Businesses are subjected to respective fees such as the business permit, sanitary permit, and more importantly taxes. There's the Value Added Tax, withholding tax, quarterly tax, and income tax. They will also be required to pay local suppliers and services if they expect to continue doing business. The only time Lotte is considered to have gotten richer is when it keeps its net income after taxes. The same applies to all foreign investments--they're only wealthier based on their net income after taxes

References

Books 

"From Third World to First--The Singapore Story: 1965-2000) by Lee Kuan Yew
Harpers Collins Publishers

Websites


"Lotte to pull out of China, focus on Southeast Asia" (Posted: May 23, 2022, 08:39 A.M., Updated: May 23, 2022, 02:16 P.M.)

Comments

Popular posts from this blog

External Validations, like Masters and Doctorate, Mean NOTHING with a LOUSY Education System

I have the tendency to use my MBA as a license to avoid criticism. It's a real problem that some people use their credentials and/or academic achievements to try and win an argument. One incident I wrote about was Rep. Raoul Abellar Manuel flexing his "smarts" by using his cum laude degree to win the argument . It was all about how I would often say, "You're the moron because I have the MBA and you don't." There are times I felt like taking an MBA would make up for my "moral shortcomings" during high school when I was barely passing (and the passing rate was 80% , which is rather high), that I wasn't having honors, and that there was this saying, " Thou grades shalt determine thy future! " That, of course, has led to the reality where cheating is prevalent .  I wanted to make a review. I took my MBA in 2011 and graduated in 2014. I always felt that the MBA program was what I needed to become "invincible". It was also at ...

Instead of Hating Successful Chinese-Filipinos, Why Not LEARN from Their SUCCESS Instead?

It's Chinese New Year and I can remember some crazy stuff back in my childhood. Right now though, there are still some Filipinos of brown descent (either Malay or Indonesian) who still have their typical bitter attitude towards successful people. I was reminded of someone who blamed the rich, rather than their poor attitude towards money, as to why she had to work as a working student. There are still some who have their attitude of hating the rich for simply being rich . I don't deny that some rich people deserve hate. But why hate the rich person who has gotten rich through honest gain and hard work? Why not learn from good rich people who can offer sound advice instead of being bitter about their success?  Some Filipinos of non-Chinese origin may feel too proud about their being "Pure Filipino". However, any study of Filipino history will reveal that their brown skin isn't too unique. We can see Malaysians and Indonesians tend to have brown skin. Some of the ea...

Four Basic Chinese Conversational Questions, Grade 1 Style

I could remember how useless the Chinese classes were, not because Chinese is a useless language (there are actually over a billion speakers worldwide), not because the Chinese teachers were stereotypically very strict (Grade 2 was strict, Grade 3 was even stricter than Grade 2, Grade 6 was said to be the strictest ), but because of the way Chinese was to be taught. That's why I got encouraged to write about learning Chinese through meaningful conversations, not parroting . Fortunately, those old Sinjiang textbooks are no longer available except for museum purposes (read here ).  Just looking at this question and answer sweet from Ling Ling Mandarin's Instagram account--I remember what my Grade 4 Chinese teacher said, "If you want only one bon toi (question and answer), go back to Grade 1. But I don't think Grade 1 only has one bon toi." The problem with the old class was that we had to learn Hokkien before learning Mandarin. I confess my Hokkien is really bad. Th...

How a Fitness App and Fitness Band Made Me Go from Sedentary to Active Lifestyle

Back in high school and after college, I had a sedentary lifestyle. I would play countless hours of video games and watch TV almost non-stop. Exercise tends to sound so complicated. Fortunately, it doesn't have to sound very complicated since exercise shouldn't always sound like being athletic. The moment I got a Xiaomi MiBand--I soon installed Google Fit aside from the official Xiaomi app (which gets really buggy) and the Notify for MiBand app. I started off rather fat in 2013 and I'm happy to say I've lost a lot of weight. A fitness band would be used to count steps. At first, I aimed for 6,000 steps a day but I wanted to beat that record. 6,000 steps was my bare minimum . There were times when an exercise would barely give me the steps I wanted. I could do some cardio boxing, feel very tired, and still not get the steps I wanted. Fortunately, fitness devices can be used in workout mode. With my MiBand, one of the things I did was to set it up to workout mode. I could...

A Careless Noche Buena as the Red Death to One's Holiday Finances

It's the first day of December. Right now, I don't even feel like celebrating Christmas. Cebu is still in a state of calamity overall. I don't even look forward to Christmas parties. I'm glad some churches have canceled Christmas parties, to divert the fundraising (such as paying PHP 500.00 per head or family) to convert them into relief goods purchases instead. However, some people can have a callous mentality that's akin to the Masque of the Red Death . Boomers may have tried seeing the film Masque of the Red Death starring the late Vincent Price. The story of the Masque of the Red Death had Prospero trying to deny the terrible plague called the Red Death, choosing to hold a lavish feast instead of helping his citizens! Lessandra The typical  Noche Buena can be high in cholesterol and the like. As I thought of DTI Secretary Christina Roque's rather tactless (but probably badly needed) statement that PHP 500.00 is enough for a Noche Buena of a family of four. T...

Schools Need to Learn to Stop Giving Too Much Homework

I think one of the things I want to write about education right now is the problem of too much homework . It almost didn't matter which school you went to in the Philippines or in some area--there's hardly a policy that discourages the regulation of homework. I'm not saying that homework should be abolished altogether compared to class ranking. I still think that regulated homework is the key.  The benefits of homework are told by the Global Indian International School from Singapore: What is the Purpose of Homework?   Homework is an essential part of every student's education. The purpose of homework for students is to practice what they have learned in class . It also gives students an opportunity to practice time management skills . Homework can also help build character by teaching children how to cope with frustration and how to manage their stress levels when they encounter difficulties or setbacks . Homework is a part of the school day, but it's also a huge p...

Meet Topokkiman--Cebu's Superhero for Korean Food Cravings

ZeroThreeTwo Years ago, I remembered the Dakimong restaurant which had branches in JY Square Mall, M.C. Cuenco (where Bollywood Tandoor is currently renting), and SM Consolacion. The closing down of Dakimong was probably one of the saddest moments in my food-tripping life. Fortunately, a new "superhero" known as Topokkiman (hence the logo) has arrived in Dona Rita Village and later in Ayala Central Bloc. I haven't eaten (yet) in the Talamban Branch but looking at the pictures--I might dine-in there one of these days. Though, I've ordered their food a few times from Food Panda and Grab.  Delicious food should never always be associated with expensive food. Instead, it should be associated with food well-prepared whether it's casual dining or fine dining. Topokkiman proves that with its casual Korean foods. The main attraction is topokki hence the name. However, what I usually order at Topokkiman is their really delicious kimbap which comes in different flavors. I w...

Can Hilario G. Davide Jr. Provide Empirical Evidence in His Warning Against Changing Economic Provisions?

I noticed that Facebook users have given Hilario G. Davide Jr. the nickname Hilarious. The 88-year-old guy has grown old but has been opposing the badly needed economic amendments. He was already known to have said during former president, Atty. Rodrigo R. Duterte, that there's absolutely no need to amend it, because it's the best constitution in the world, it's the only constitution that's supposedly this and that. I want to say, "What?!" to that. It's because he spoke like he already read every last constitution in the world. Did he read the American Constitution? Did he read every constitution in ASEAN for a start? Did he read the Singaporean constitution? As a former UN diplomat, it's amazing Davide Jr. said what he said! Examining Davide Jr.'s latest warning today  No different than what Davide Jr. said last 2018 , it's really no surprise that he's quoted by pages like La Verite, Lupang Hinirang (full FB title is too long), Silent No M...

I'm Trying to Understand Why Some People Buy Appreciated Stocks

  There are many different techniques in stocks. The one that's most commonly known is to buy low and sell high . However, some people are willing to buy appreciated stocks (or appreciated cash investments involving stocks such as the Unit Investment Trust Fund or UITF) for a reason. It just baffles me. I decided to read through Forbes and found out these reasons which could be why I think some foolish people might give me my benefits: Why Others Buy Stock When You Sell Each of us has different investing goals and investment plans. You may be saving for retirement while someone else is day trading stocks. Or you’re an institutional investor managing a billion-dollar pension. Different goals mean different motivations and actions. If you are selling, why might someone else be buying? They Have Regularly Scheduled Investments   There are investors who have regularly scheduled investments, such as a retirement account contribution each paycheck. This approach is an investment str...

Why I Think the Old Sinjiang Textbooks Were Written The Way They Were (and Why They're NOT Ideal for Contemporary Chinese Education)

The Chinese New Year's first day is over but for China, it's until Day 15.  I feel like visiting a childhood trauma (which I laugh at now while remembering all the failing marks I had) because the whole program was based on parroting over understanding (read here ). I even wrote about how the old Chinese textbooks can't be used  for teaching  Mandarin . Good thing that these dreaded textbooks are now out of print .  My memories are Grade 2 Chinese was strict and Grade 3 Chinese was even stricter . The Grade 3 Chinese teacher got the nickname of either Teacher Turtle or Teacher Fierce . Grade 4 Chinese teacher was also called Teacher Minus because she often said in Hokkien, "I will minus!" That threat came every time the class would misbehave. If I'm not wrong, I tried getting a minus 20 (for always talking) which caused me to fail another quiz. Some people would move out of a Chinese school when their child fails either Grade 2 or Grade 3. In our case, Grade 3...