Who We AreOur purpose was to bring authentic Taiwanese artistry to the Philippines through milk tea. We source our ingrdeients like tapioca and brown sugar from organic farms, always putting great importance to our customers health. Our brown sugar is high in calcium, potassium and iron. It prevents tooth decay. improves resistance to stress, and even lowers cholesterol. Through minimal processing, we are able to maintan the highest nutrient content possible.MISSION
To give our customers a place to celebrate life's special moments and to inspire healthier communities by connecting people to great tasting, healthy and organic beverages.VISION
We aim to be the leader in the beverage market with our distinct flavour and customers health as our top priority. We are committed and dedicated in setting forth a brand that will not only satisfy cravings of our customers but will also encourage wellness by offering high-quality and organic ingredients in all products.
Officially opened last June 18, 2022, at Taft East Gate, Alishan, the first of its brand to open outside Manila, brings Taiwanās authentic milk tea flavors closer to Cebuanos and milk tea-lovers.The tea Alishan Cebu uses for their milk tea products is from the Alishan Mountains of Taiwan. Although authentic, they put a local twist on this flavor to complement Filipino taste buds.Juvy OsmeƱa said, āBasically, all our major products are from Taiwan. And then the edge is customers really have to try our product to get the entire experience of Taiwanās authentic milk tea taste, but with a local twist.ā
I've tasted brown sugar pearl milk tea (ę³¢éøé»ē³å„¶č¶ in traditional Chinese) from different establishments like Tiger Sugar, Chatime, ITealicious, and Jolly Bubble. I also decided to try theirs as well. Normally, I prefer fruit tea over milk tea but there are times the body can just crave sugar. I did end up enjoying their brown sugar pearl milk tea--adding up to the list of brown sugar milk tea that I enjoyed. I'm yet to try their fruit teas though.
It's said that the British popularized the idea of milk tea. China used to be a British colony. That's when Taiwan was still part of China. This is an interesting tidbit from Taste of Home concerning why milk was added to tea:
The Britsā habit of putting milk in tea extends all the way back to the 18th century, from the time when tea was brewed in pots. Tea was a big deal at the time, and people tended to drink it out of china cups. However, most people couldnāt afford fancy fine bone china, and the cups available would crack from the heat of the boiling hot tea.
The solution? Pour milk into the cup first, then add the tea. The cold milk cooled down the tea enough to keep the china from breaking, and well, the reduced bitterness was just an added benefit! According to some sources, tea was also incredibly valuable at the time, so families who couldnāt afford large amounts would add a large amount of milk and a splash of tea, while well-off families tended to do the opposite.
I feel that this is pretty much an evolution and a mixture of cultures. The British popularized milk tea. In the 1980s, we would have the invention of tapioca pearls in Taiwan. We could read about bubble tea's history. A certain Liu Han Chieh introduced pearl. Now, Taiwanese milk tea has become worldwide. It entered the Philippines and has somehow become a popular addition to the Filipino taste. It's not surprising that there's also Kahatea (a Filipino-style milk tea). Alishan Cebu becomes an establishment bringing a Taiwanese drink with a local twist.
I think Alishan Cebu is successful in doing two things. Introducing Filipinos to more of Taiwan's culture. They also managed to add a local twist that has kept it going. There's still the local twist which I think leaves me guessing. I wonder if the delicious brown sugar they use is actually locally produced. This is also proof that local businesses can survive in the midst of foreign competition if they really value innovation and quality. It's pretty much how Jollibee (now a Filipino MNC) has survived foreign competition for several decades now.
Regardless, here's me wishing the best for this business due to its delicious brown sugar pearl milk tea.