Tealive's Aren Caramel (Kaong Sugar Caramel) Series

-


I usually tend to associate sugar with cane sugar. In this case, Tealive (read my review here) uses a sugar known as gula aren. I did some research and found out that Gula Aren is made from the sap of the sugar palm tree. The fruit is also known as kaong in the Filipino language. Granted, the Filipino language also derives from the Malaysian and Indonesian languages--it may be derived from the Indonesian word kolang kaling. The Philippines may also be producing its own gula aren or palm sugar. Sugar palm or kaong is pretty much grown as a staple in Filipino cooking too.


Here's a video from an Indonesian woman. Watching this, it's safe to assume that kaong farmers in the Philippines follow more or less the same routine. Maybe, some people may call it latik though latik is made from coconut milk and not coconut sap. Though, some Filipinos may still call palm sugar as latik. The video above also shows an Indonesian binignit with some kaong. I was shocked to learn kaong is also used in Indonesian curries too. 

I tried Tealive's palm sugar caramel series. The drink I tried contained both palm sugar caramel and caramel jelly. It's a different experience to taste dark sugar derived from palms over sugar cane. I guess Tealive's use of palm sugar is because it's popular in Malaysia. I think a reason why it's becoming a hit in Southeast Asia is the prevalence of the use of kaong. 

The Marketing Interactive shows the marketing done by Bryan Loo himself. 

Tealive is expanding into Manila and has appointed Mike Dumaual to lead its operations as GM. The Southeast Asian tea chain said on LinkedIn that Dumaual will be leading the charge on business operations across the Philippines, including store expansion strategy and boosting the Tealive brand to be Philippines’ preferred lifestyle tea brand.

Meanwhile, Dumaual has over 22 years of experience with a focus on marketing and brand management, in the F&B and FMCG sectors with such as Mang Inasal, Jollibee, and Burger King. “I’m truly excited to lead Tealive’s grand entry into the Philippine market, knowing how milk tea-crazy this country is. The ambition is not just to make it a milk tea player but a major and respected F&B lifestyle brand that Filipinos will love," he said.

Bryan Loo (pictured), CEO of Loob Holding, told A+M that the Philippines is its first market entry together with its new private equity partner Creador. "Filipinos are, no doubt, huge lovers of milk tea products in Southeast Asia. Together with Creador's extensive local resources in the Philippines, we decided to enter this market to build the next well-loved homegrown milk tea brand. He said:

Our vision is to expand 30 outlets by the end of 2022 and double our store count every other year.

It may be noticed that Filipinos tend to have this fondness for coconut products. An Indian restaurant can gain many Filipino customers through the use of coconut milk (gata ng niyog). Palm sugar is no different. Several Filipino desserts such as biko, puto, bibingka, maja blanca, and summan use some coconut-based ingredients. Some Filipino desserts use palm sugar. I wonder if Loo himself tasted Filipino desserts before entering the Philippines. Maybe, its current CEO Ahmad Fikry Ahmad Ibrahim may have gone to the Muslim-dominated areas of Mindanao to taste their desserts. Desserts like dadar gulung (coconut pancake) are pretty much similar to Indonesia and Malaysia. However, there seems to be no Tealive branch in Mindanao yet according to a Google search I did. Hopefully, they will open one in some feasible areas in Mindanao soon

After drinking the beverage, I had an impression of the flavor found in several Filipino desserts. I did get to taste breadfruit (known as kulo in Filipino) dipped in latik while I was in Surigao City. Drinking the beverage brought my memories of having tasted latik in Surigao. I guess this similarity gave Tealive an advantage in the Southeast Asian market. I'd say I'm impressed by their palm sugar series. It seems to give me something new while giving me something I missed from way back. 

Popular posts from this blog

The "Kahit Konting Awa" Attitude Wouldn't Help Alleviate Anyone from Poverty

-
Image
  As the countdown to Christmas continues--it's easy to expect the toxic Filipino trait that I'll dub as "Kahit Konting Awa". The literal meaning is "Just a Little Pity". I named it after that song by Nora Aunor, the theme song of The Flor Contemplacion Story . I wasn't a bit surprised when the hit movie was uploaded on VIVA Films' YouTube page last 2013 (read here ). Back on the topic, I noticed it's easy for people to desire to reconcile because it's the Christmas season. The Philippines has the longest Christmas season. However, people love to do last-minute Christmas shopping presumably due to their poor budgetary habits. Ever heard of the one-day paycheck pandemic in the Philippines? It's a common abusive trait in the Philippines to have that "Kahit Konting Awa" attitude. There's the problem of "Utang (debt) is life." It's no surprise that financial literacy is that low in the Philippines. A not fun fact a
Read more

The Philippines 60-40 Equity Scheme Doesn't Prohibit FDIs But It's Still VERY DISCOURAGING for International Business

-
Image
First and foremost, I'd like to tell people that I don't believe that the Marcos Years were the "golden years". I still agree with economist Cielo Magno that land ownership isn't a factor, since some countries without equity restrictions, don't allow foreigners to buy land. In contrast, inflation and the like were rampant during that time. However, we need to realize that any gains after EDSA 1986 weren't realized. As I was looking at Facebook, a page called Punch the Lies by Atty. Mike Navallo stated this:  FACT: The 1987 Constitution does not prohibit entry of global investors into PH. What it regulates is foreign investment in areas deemed critical such as public utilities; exploration, devt and use of natural resources; and certain investments as determined by Congress. (Art XII)   Public utilities (water, electricity, petroleum distribution, seaports, PUVs) are considered vital to socio-economic devt that's why they're subject to foreign owner
Read more

The Irony the Philippines Starts the Christmas Season in September BUT Many Filipinos Love Last-Minute Christmas Shopping

-
Image
  Uproxx As Christmas is just around the corner--I feel more stress coming in! It doesn't help when people try to use the late Andy Williams' "It's the Most Wonderful Time of the Year" to try and skip the problem. It's already known that most Filipinos love to start Christmas in September . However, the irony is that Filipinos start Christmas early but do their Christmas shopping late. If they began the Christmas Season early, shouldn't they think about what to do before December strikes?  Two years ago, I wrote a post discussing last-minute Christmas shopping . Many Filipinos tend to do last-minute Christmas shopping. They had all of November (when the Christmas sale usually begins) but why do the Christmas shopping in December ? One of the things I blame is the one-day paycheck lifestyle (see here ). It can be observed that many Filipinos never learn to prioritize more important things . One can get their stars when they see their paychecks. However, the
Read more

If You Want to Make the Philippines Better, Study... HARDER?

-
Image
I grew up complaining and complaining about stuff. I always looked at the Philippines as a hopeless case. I hated studying the Tagalog subject--which was mandatory by the DepEd. I was told, "Look lazy bum! If you want to make the Philippines a better place--study harder!" In college, I began to apply myself more seriously even if I didn't graduate summa cum laude. I felt a sense of achievement when I won a commerce award for making an outstanding difference. What I never thought was that during the practicum--it was working smart and not working hard. Sure, hard work is there but smart work allows more hard work to be done at a better pace. Not long after, I took my MBA course but it was also at that time, I was scammed . I discovered I wasn't alone in being scammed--many MBA students were scammed during the same time I was scammed! However, what I discovered was the problem of saying, "Your grades will determine your future!" It was typical in Philippine sc
Read more

Hussam Middle Eastern Restaurant: A Trip Into Authentic Syrian Cuisine At Ayala Center Cebu

-
Image
  The last time I ate at a Hussam Middle Eastern Restaurant branch last year, I couldn't give a good assessment. I haven't been to Hussam's main branch at Il Corso, so I didn't formally meet its owner, Hussam Alfakeh Alkourdi. The branch I ate was in Ayala Center Cebu instead. This is the interior of the restaurant. Ayala Center Cebu has Persian Palate on the third floor, above Timezone. Hussam is near one of the entrances of Ayala Center Cebu--near a Chinese restaurant. Persian Palate was my entry point to Middle Eastern cuisine.  Hussam serves authentic Syrian food. There are dishes similar to those from the Persian Palate. They serve Syrian bread, different from my favorite Pita bread served at Shawarma Gourmet (read my review here ), a Lebanese restaurant. So far, I tried their mixed meat platter with Syrian bread. My second dish there was actually baked Arabic rice with grilled beef kebab. I love their tomato sauce (which I mistook for ginger sauce) and garlic sauc
Read more

The Myth of "Invading" Other Countries Through Foreign Investors and Overseas Filipino Workers

-
Image
BoardGameGeek Years ago, I could remember how "Filipino pride" seems to be required by the DECS. Some songs in the Filipino subject (or called Tagalog) tend to glorify it. One of the songs was called "Ako'y Isang Pinoy" (or "I'm Pinoy") feels ironic since it was played on an imported music player. We had discussions for years about how Overseas Filipino Workers (OFWs) are often the unsung heroes or the new heroes. The mentality kept going on with how people desired to take a particular course not because they wanted to--it's because they wanted to go abroad. Why I wanted to take Bachelor of Science in Information Technology (BSIT) was not just to impress people but also to go abroad . However, more people shifted away from BSIT either because they were eliminated (common cause) or because it was too hard for them. Some of them flat out admitted that they took BSIT in hopes of going abroad. Some were taking nursing in hopes of again-- going abro
Read more

The Philippines will NEVER Get Richer by Blaming Its Richer Asian Neighbors

-
Image
iStock It would be nice to talk about the typical blame game in the Philippines. I could rememeber that, as a child and a teenager, I had this habit of blaming people I dislike that I failed an exam. The reasons are mostly imagined. What I remembered in my later college years was when I met a couple of super irresponsible students. They had this attitude to say something like, "My parents don't care if it'll take me 20 years to finish my bachelor's degree." Some people even say something like, "It's the fault of the rich that we are poor." It was a backfire when I told such people, "Isn't it any wonder why your finances are down? It's because your parents don't even value the money when they don't care if it'll take up to 20 years to finish college!"  Understanding the blame game and why it feels so good Psychology Today presents this on why some people will always blame others . These findings can help understand the st
Read more

Can Diehard 1987 Constitution Defenders Prove Their Claims to the Lee Kuan Yew School of Public Policy?

-
Image
It's not enough to say something. The question is, "Where's the substance or the empirical evidence?" When I start quoting from the late Lee Kuan Yew, these diehard 1987 Constitution of the Philippines defenders start diverting the topic by pointing out my errors to spite me than to correct me. They would ask if I know the Deming Theory of Management which talks about quality management in the company culture. Okay, that was something worth asking but as said, can these people really understand the problem of the Philippines has been more systemic (that is, within the system ) than just the people running the system? What allowed the legislative to be filled with people who know-nothing anyway? That's why I didn't want to vote for Senator Robin Padilla (who ironically understands the need for reforms, read here ). Unfortunately, so many Ad Hominem attacks have been done.  A past article I wrote was Should you  listen to either Davide Jr. or Kishore Mahbubani
Read more

My Experience With Delicious ITealicious' Filling in the Milk Tea Demand in Cebu City

-
Image
It's been some time since I did a food review, right? Back then, I remembered how my first love with Taiwanese milk tea was Chatime. Though. when I went to Chatime--I usually ordered fruit tea since I was trying to lose weight. I ended up trying Tiger Sugar which ordering something without sugar doesn't make sense. So, another milk tea I decided to try (via delivery, haven't gone to the branches yet since the pandemic) is ITealicious. ITealicious is founded by Taiwan-born Yuwen Chiu (who's also a Chinese teacher in Cebu Eastern College). It was founded in 2018--the time when I was so devoted to weight loss that I didn't try it until I lost some pounds. In trying to renew my driver's license--I discovered I went from 85 pounds to 79 pounds since I've been doing a lot of cardiovascular exercises during the pandemic. I decided to give ITealicious a shot after I had tasted the food at Jolly Bubble. Jolly Bubble is pretty much the ideal place to get a delicious m
Read more

Getting Ready for Another Possible Crash After the Bear Market Rally?

-
Image
Forex Factory I was looking at my GInvest funds and wondering, "Should I still be buying more?" Right now, what I'm doing is to value cost average . That is, it's best to invest a certain sum per month and buy more during a crash. Though, some people prefer to keep it safe by cost averaging. I was looking at my three recent investments (aside from AXA Chinese Tycoon Fund) are namely the ATRAM Philippine Equity Smart Index Fund, and the two feeder funds namely (1) ATRAM Consumer Trends Feeder Fund, and (2) ATRAM Global Technology Feeder Fund. So far, my invested amount has had a slight profit as technology stocks have rallied. The Investopedia defines the bear market rally as: Bear market rally refers to a sharp, short-term rebound in share prices amid a longer-term bear market decline . Bear market rallies are treacherous for investors who mistakenly come to believe they mark the end of an extended downturn. As the primary bearish trend reasserts itself, the disappoin
Read more